---
title: Contract Management as a Business Driver Podcast | Aavenir
url: https://aavenir.com/podcasts/clm-as-a-business-driver/
description: Sunil Masand, who leads product management at Aavenir, talks about contract lifecycle management as a business driver and how AI is changing contract work.
updated: 2026-11-07
---

[Home](https://aavenir.com/) / [Podcasts](https://aavenir.com/podcasts/) / Contract management as a business driver Podcast · Episode

# Contract lifecycle management as a business driver.

Sunil Masand and Mohamed Reza talk about treating contracts as a source of business value, and where AI fits in contract management today.

Summary

## What is this episode about?

Contracts hold the prices, commitments and risks a business has agreed to, so how they are managed affects more than the legal team. In this episode, Sunil Masand, Senior Vice President of Product Management at Aavenir, talks with Mohamed Reza, Vice President of Marketing, about contract lifecycle management as a driver of business results.
The conversation also covers AI innovation in contract management: what it changes for the people who draft, review and act on agreements, and how a product team decides where AI belongs.

- Contract lifecycle management as a business driver, not only a repository

- AI innovation in contract management

- How product decisions follow the work contract teams actually do

Episode

## Watch the episode.

[23:20 Podcast Contract lifecycle management as a business driver, with Sunil Masand](https://www.youtube.com/watch?v=gcr7sjGa--g)

What is discussed

## Two themes, one conversation.

### Contracts as a business driver

Why the terms in signed agreements matter to procurement, finance and sales, not only to legal.
[See Contractflow](https://aavenir.com/solutions/enterprise-contract-management-software/)

### AI in contract management

Where AI helps people read, review and act on contracts, and why a person still makes the call.
[Meet Avy](https://aavenir.com/platform/avy-ai-assistant/)

Speakers

## Who is in the conversation.

### Sunil Masand

Senior Vice President, Product Management, Aavenir

### Mohamed Reza, host

Vice President, Marketing, Aavenir

Next step

## Want to see it on your own contracts?

Bring a few sample agreements and we will show you Aavenir AI reading them, on ServiceNow or standalone.
[Schedule a demo](https://aavenir.com/demo/)

## Keep listening

[Podcast The Kettering Health journey Kristen Myers and Jeff Perry of Kettering Health Listen](https://aavenir.com/podcasts/the-kettering-health-journey/)[Podcast Choosing an implementation partner Megha Paradkar on implementation in the AI era Listen](https://aavenir.com/podcasts/choosing-the-right-implementation-partner-in-the-ai-era/)[Podcast Contract management and source to pay with AI Jesal Mehta on AI maturity and obligations Listen](https://aavenir.com/podcasts/transforming-contract-management-s2p-with-ai/)[All podcast episodes Every conversation in one place See all](https://aavenir.com/podcasts/)

Frequently asked questions (FAQ)

## Common questions

###

### Who is Sunil Masand?

Sunil Masand is Senior Vice President of Product Management at Aavenir. In this episode, recorded with Mohamed Reza, Vice President of Marketing, he talks about contract lifecycle management as a business driver and about AI innovation in contract work. [Meet the leadership team](https://aavenir.com/leaders/).

###

### How long is the episode?

The conversation runs a little over 23 minutes and plays in your browser on this page, so there is nothing to install or subscribe to. Other episodes in the series cover implementation partners, a customer rollout and AI maturity. [See all podcast episodes](https://aavenir.com/podcasts/).

###

### How does Aavenir use AI in contract management?

Aavenir AI in Aavenir, reads contracts, extracts terms, reviews clauses against your playbook and checks obligation evidence. Every result waits for a named person to approve it, and both the AI result and the decision are logged on the contract record. [Meet Avy](https://aavenir.com/platform/avy-ai-assistant/).

Have a question we have not answered? [Ask the Expert](https://aavenir.com/contact/)